Ethos Life Insurance Reviews

Updated · 20 min read

Ethos Life Insurance Reviews: see customer ratings, pros and cons, and how Ethos works. Shop and apply online in minutes, often with no medical exam.22

Ethos life insurance reviews by Golden Shield Life Insurance
Check your Ethos price through Golden Shield Life Insurance

Shop 100% Online With Confidence

I recommend Ethos because the application is simple, fast, and often competitively priced. One online application lets you explore no medical exam life insurance, term and whole life, final expense insurance, and mortgage protection insurance, and eligible policyholders get free will and trust planning tools.

Aaron Polk, Founder, Golden Shield Life Insurance

Let us shop for you for free, or apply with Ethos online.

Ethos life insurance quotes are fast, free, and easy to compare online with a 30-day money-back guarantee on every policy.3

30-day money-back guarantee seal for Ethos life insurance

Key Takeaways

This buyer’s guide explains what makes Ethos different, how the process works, and what to know before choosing a policy.

  • Yes, Ethos is a legitimate company with established insurance carriers12
  • Ethos has strong customer reviews across Trustpilot, Google, and BBB111213
  • Fast, simple online process with no medical exam for many applicants22
  • You can compare price and benefits before choosing a policy
  • You can complete one application and have the carriers decide their rates
  • Pay privately inside a secure portal, with a 30-day money-back guarantee3

Is Ethos Life Insurance Good?

Yes, Ethos can be a good option for people who want a simple online buying experience and access to several types of life insurance coverage.

The bigger question is whether the policy you qualify for offers the right combination of price, coverage, benefits, and policy features compared with other carriers.

Ethos Pros and Cons

Pros

  • Fast online application
  • Decisions in minutes for many applicants22
  • No medical exam for many policies
  • Term and whole life options
  • Coverage up to $3 million for eligible term applicants5
  • Options for applicants with health conditions
  • Guaranteed acceptance whole life available5
  • Living benefits available on eligible policies5
  • Estate planning tools with eligible coverage5
  • Policies issued by established insurance carriers1

Cons

  • Coverage is not available in New York2
  • Ethos Term Life Prime and Choice start at age 205
  • Rider options are more limited than with some traditional life insurance policies
  • Not every Ethos policy includes the same benefits or features

Is Ethos Life Insurance Legitimate?

Yes. Ethos Life Insurance is legitimate. Ethos is a licensed insurance agency and technology platform that helps you apply for life insurance online and connects you with established insurance companies.2

Ethos handles the application, underwriting technology, and online buying process. The actual life insurance policy is issued by the insurance company you qualify for, and that carrier is responsible for the policy and eligible death benefit according to the contract.

Depending on the policy and your eligibility, Ethos works with established insurers including:16

  • Banner Life Insurance Company
  • Protective Life Insurance Company
  • Ameritas Life Insurance Corp.
  • MEMBERS Life Insurance Company / TruStage
  • CMFG Life Insurance Company / TruStage
  • North American Company for Life and Health Insurance

This gives you the convenience of an online Ethos application while the actual coverage is backed by an established insurance company.

One thing to notice: When you receive your offer, look at the name of the issuing carrier. That is the insurance company responsible for your policy and eligible death benefit.

My Experience With Ethos Life Insurance

I wrote this page because many people still want a licensed agent they can trust, not just AI or a 100% online experience. Ethos gives clients both: a fast digital process with real agent support when they want it.

I’ve seen Ethos come through in tough cases. One client, five years past cancer treatment, secured two $300,000 term policies and saved about $1,000 a month compared with his expired term. A senior client got $100,000 of 20-year term with living benefits for about the same premium as $50,000 of whole life. Another client who had recently undergone heart stent surgery was declined elsewhere and approved by Ethos in about five minutes.

I also like that clients can check out and pay securely online without sharing banking information over the phone, and eligible clients can easily add accidental death coverage to increase the total benefit for a relatively low additional cost.

How I Review Ethos

I review Ethos the same way I review any insurance company I offer: by going through the process with real clients and looking at what they actually receive. I look at how the application and underwriting questions work, which policies and issuing carriers clients are offered, coverage amounts and limits, living benefits, how the price compares with other companies I can quote, and how support works before and after a policy is issued.

I do not give Ethos a numerical score. The goal of this review is to show you who Ethos fits well and when it makes sense to compare other options.

How Does Ethos Life Insurance Work?

Ethos works like a digital insurance marketplace: one online application shows which policies and carriers you may qualify for, so eligible applicants can review an offer and buy coverage online with fewer traditional steps.

Ethos No-Exam Term Life

The Application Process

We calculate your rate live, so you can get coverage in 10 minutes or less, if approved.22

  1. Tell us your goals for life insurance.
  2. Pick when you want coverage to start.
  3. See your recommended coverage and price.
  4. Check out online and get covered, if approved.
  • No Medical Exam
  • Up to $3 Million in Term Coverage5
  • Free Will & Trust Worth $898
  • Your Best Price From Multiple Carriers
Get My Ethos Quote →

Ethos Life Insurance No Medical Exam

Ethos uses automated underwriting, so many applicants can skip the traditional medical exam, bloodwork, urine testing, and nurse visit and get a decision quickly.922

Your health and prescription history still matter and can affect the rate, coverage amount, or policy you qualify for. If one product is not a fit, Ethos may be able to offer another option without making you start over.

No-exam options can include:

  • Term life: health questions with automated underwriting
  • Whole life: permanent coverage with health questions
  • Guaranteed acceptance whole life: no health questions, lower coverage limits, and a graded death benefit period5

Is Ethos Life Insurance Term or Whole Life?

Ethos offers both term and permanent life insurance.58

Term life is generally used for larger temporary financial needs such as mortgage protection, income replacement, debt, and raising children.

Whole life is permanent coverage commonly used for burial expenses, final expenses, debts left behind, and money for beneficiaries.

Quick guide to Ethos life insurance products, comparing term and whole life options

Some people purchase both term and whole life for different purposes. For example, you may use a larger term policy to protect your mortgage and income during your working years while keeping a smaller whole life policy for permanent final expense coverage.

Using both can create a more complete life insurance plan by covering temporary financial responsibilities and permanent expenses at the same time.

Ethos Term Life Insurance

Ethos term life insurance is designed for larger amounts of protection during the years you need it most. You choose coverage for a set period, and if you die while the policy is active, the issuing insurance company pays the death benefit to your beneficiaries.

People commonly use term life for income replacement, mortgage protection, debt, raising children, and other financial responsibilities that may not last forever.

Ethos term life insurance buyer's guide

Ethos Term Life Options

Ethos Term Life – Prime

  • Ages 20–65
  • Coverage from $100,000 up to $3 million, depending on age and eligibility5
  • Terms from 10 to 40 years, depending on age and eligibility
  • Generally designed for healthier applicants seeking larger coverage amounts and competitive rates

Ethos Term Life – Choice

  • Ages 20–65
  • Coverage from $10,000 up to $1 million, depending on eligibility5
  • Terms generally from 10 to 30 years
  • Broader eligibility than Prime
  • Health questions apply
  • Eligible policies can include qualifying living benefits

TruStage Term Life

  • Ages 18–69
  • Coverage from $15,000 to $300,0005
  • No medical exam
  • Instant underwriting decision available
  • Renewable to age 80
  • Premiums increase when entering new five-year age bands

Ethos uses its online application and underwriting system to determine which available term product, amount, and rate you may qualify for.

Why People Choose Term Life

  • Larger death benefits for the premium
  • Income replacement for a spouse or children
  • Mortgage and debt protection
  • Coverage matched to a specific number of years
  • No medical exam for many applicants
  • Faster online underwriting

Ethos Whole Life Insurance

Ethos whole life insurance is designed for permanent coverage that can remain in force for your entire life, as long as required premiums are paid.

Unlike term life insurance, there is no 10-, 20-, or 30-year expiration date. The premium is level, so your monthly rate does not increase simply because you get older.

People often choose whole life for burial costs, funeral expenses, unpaid debts, money left to beneficiaries, and permanent coverage that will still be there after a term policy ends.

Ethos Whole Life Options

Ethos whole life and guaranteed acceptance life insurance options

TruStage Advantage Whole Life

  • Ages 18–70: $5,000–$100,0005
  • Ages 71–75: $5,000–$50,000
  • Ages 76–85: $5,000–$25,000
  • No medical exam
  • Health questions apply
  • Level premiums
  • Builds cash value over time

Issued by MEMBERS Life Insurance Company

TruStage Guaranteed Acceptance Whole Life

  • Ages 45–80
  • Coverage from $2,000–$25,0005
  • No medical exam
  • No health questions
  • Guaranteed acceptance
  • Graded death benefit during the first two policy years5

Issued by CMFG Life Insurance Company

How Whole Life Cash Value Works

Cash value is commonly misunderstood. It is not simply the total amount of premiums you have paid that you can later borrow back.

Your premiums pay for the life insurance contract itself. At the same time, the policy develops cash value according to the guarantees and schedule written into the contract.

As that cash value becomes large enough, you may be able to access it through a policy loan. Interest is charged on policy loans, and an outstanding balance can reduce the amount ultimately paid to your beneficiaries.8

Why People Choose Whole Life

  • Coverage designed to last for life
  • Level monthly premiums
  • Money for burial and final expenses
  • A death benefit for beneficiaries
  • Cash value that can build over time
  • No medical exam for Ethos whole life options
  • Can be combined with term life for larger temporary needs

One thing to notice: Many people use term life for mortgage and income replacement and keep whole life for permanent burial and final expense coverage. The two policies can work together for different financial needs rather than forcing you to choose only one.

Ethos Living Benefits

A living benefit allows you to access part of your life insurance death benefit while you are still alive if you experience a qualifying illness or medical condition. These benefits are also commonly called accelerated death benefits because they let you receive part of the policy’s death benefit early.

Ethos Term Life – Choice can include Critical, Chronic and Terminal Illness Accelerated Benefits for eligible applicants. Depending on the qualifying condition, its severity, and its effect on life expectancy, eligible policyholders may be able to accelerate up to 90% of the policy’s death benefit.5

The money can be used for things such as:

  • Medical bills
  • Mortgage payments
  • Everyday living expenses
  • Travel or outpatient therapy
  • Groceries
  • Medications
  • Home modifications and assistance

Qualifying Living Benefits

Critical Illness

Qualifying conditions can include major heart attack, stroke, invasive life-threatening cancer, organ transplant, paralysis, end-stage renal failure, and other listed conditions.

Chronic Illness

Generally includes being unable to perform at least two activities of daily living for at least 90 days or having a severe cognitive impairment.

Terminal Illness

Generally includes an illness or condition with a life expectancy of 12 months or less.

Ethos Term Life – Choice includes protection for 18 qualifying conditions through Ameritas for eligible applicants. Some applicants may receive only the Terminal Illness Rider.5

Ethos Life Insurance Payout Reviews

If you are researching Ethos life insurance payout reviews, you are probably trying to answer a simple question before buying: what happens when the policy is actually needed?

The most important fact is that Ethos does not pay the death benefit itself. Ethos provides the application and digital buying experience, but the life insurance policy is issued by an insurance carrier. That carrier is responsible for reviewing the claim and paying the eligible death benefit according to the policy contract.1

How the claim works

After the insured dies, the beneficiary contacts the insurance company listed on the policy and starts a death claim. The carrier will usually ask for a completed claim form, a certified death certificate, proof of identity, and any additional documents needed to review the claim.4

The insurer then confirms that the policy was active, verifies the beneficiary information, and reviews any provisions that may apply. Once the claim is approved, the issuing carrier sends the death-benefit payment to the beneficiary.

How long a payout can take

Ethos explains that a life insurance claim usually takes about 14 to 60 days to process after the insurer receives a complete claim and the required documents.4

Some claims can move faster. Others may take longer if paperwork is missing, beneficiary information is unclear, the death occurs during the contestability period, or the carrier needs additional information before completing its review.

A claim being reviewed does not automatically mean it will be denied.

How the money is paid

The most common payout is a lump sum, where the beneficiary receives the approved death benefit at one time.

Depending on the policy and insurance company, other options may also be available, including installment payments or an interest-bearing retained asset account. The options offered are determined by the issuing carrier.10

What can affect the death benefit

Life insurance payouts are governed by the terms of the policy. A lapsed policy, material misrepresentation on the original application, certain exclusions, outstanding policy loans, or a graded death-benefit period can affect the amount paid or whether a claim is payable.10

A contestability period is different from a waiting period. A death during the contestability period may result in additional review, but it does not automatically prevent the death benefit from being paid.10

What to Check Before You Buy

Before activating an Ethos policy, confirm the issuing insurance company, coverage amount, beneficiary information, premium, and any waiting periods or policy limitations. Keep a copy of the policy somewhere your beneficiaries can easily find it and make sure they know which insurance company to contact when a claim needs to be filed.

Ethos vs. Traditional Life Insurance

Compared with traditional life insurance companies such as State Farm, Northwestern Mutual, New York Life, and Globe Life, Ethos is built around a faster, more digital buying experience. Many Ethos applicants can apply online, answer health and lifestyle questions, receive an underwriting decision quickly, and activate coverage without scheduling a traditional medical exam.

Traditional companies may rely more heavily on agents, in-person meetings, longer underwriting, and medical exams depending on the policy. Ethos simplifies more of that process by keeping the application, underwriting, policy selection, and activation online.

Ethos also offers both term and whole life insurance, with eligible term applicants able to qualify for coverage up to $3 million.5 Eligible policies can also include living benefits, digital will and trust documents, and additional benefits through the Ethos Member Portal.

The biggest difference is the buying experience. Traditional life insurance may offer a more hands-on process, while Ethos is designed for people who want to apply online, see what they qualify for, choose their coverage, and get insured with fewer steps.

When to Compare Ethos With Other Companies

Ethos works well if you want to apply online and get a fast decision. It makes sense to compare other insurance companies when you want something Ethos may not offer, such as different riders, other term lengths, broader living benefits, or underwriting that treats your health history differently. Other companies may also price your age, health or tobacco use differently.

Compare your options if:

  • Ethos declined you or offered a higher rate than you expected
  • You need more coverage than you qualify for online
  • You want specific riders or living benefits
  • You have a health condition another company may view more favorably

Because Golden Shield Life Insurance is an independent broker, we can show you an Ethos offer next to quotes from other companies. You can compare free life insurance quotes or book a call with a licensed broker.

Ethos Has Accomplished a Lot in 10 Years

Ethos Life Insurance Rating and Awards

Ethos has built a reputation for making life insurance faster and easier to buy online and has been recognized by Forbes Advisor, Money, CNBC Select, and NerdWallet, among others.

Ethos Life Insurance logo
  • 700K+families have activated a policy through Ethos21
  • 198K+policies activated in 2025, up 55% from 202422
  • ~540policies activated per day on average in 202522
  • 95%of applicants receive an instant decision22

Families figure as of August 2026. Policy figures from Ethos’s 2025 annual report; the daily figure is the 2025 total averaged over 365 days.

  • Forbes AdvisorBest Overall Life Insurance Marketplace14
  • MoneyBest for Same‑Day Coverage15
  • MoneyBest Online Agency for No‑Exam Life Insurance16
  • CNBC SelectBest for Fast Approval17
  • CNBC SelectBest for Burial Insurance18
  • NerdWallet4.6 out of 519

Ethos Estate Planning & Policy Perks

Your Ethos policy can come with more than life insurance. Once your policy is active and your first payment has been made, you can log in to your Ethos Member Portal to access estate planning tools and additional policy perks.

Free Will and Trust Documents

Eligible Ethos policies include access to complimentary digital will and trust documents through Ethos Estate Planning, LLC. These tools can help you put important decisions in writing and organize your estate alongside your life insurance coverage. Availability varies by state.5

Additional Ethos Policy Perks

Your Ethos Member Portal can also include special offers for:5

  • Medical Alert System by LivelyA Lively Mobile2 medical alert device with 24/7 access to urgent-response agents, plus the first month of service and fall detection included.
  • Funeral Concierge by Titan24/7 access to funeral-planning specialists who can help with funeral homes, services, costs, and other arrangements, plus 50% off Titan Concierge’s Lite lifetime membership.
  • Identity Theft Protection by ReliaShieldIdentity monitoring, alerts, and restoration support with six months of ReliaShield Essential included, followed by discounted continued service if you choose to keep it.

Additional Client Resources From Golden Shield Life Insurance

When you purchase your policy through Golden Shield Life Insurance, we also provide access to our own private client resource library after your coverage is active.

Resources can include:

  • Free Will & Family Planner
  • Burial & Cremation Guide
  • Veterans Will & Burial Kit
  • Final Wishes Planning Guide
  • Child Safety Kit
  • Privacy & Security Guide
  • Memorial Tree Program
  • Additional family and end-of-life planning resources

These Golden Shield Life Insurance resources are separate from the Ethos Member Portal. After your policy is activated, we provide you with the private link to access them.

Is Ethos Life Insurance Right for You?

Who Is Ethos Best For?

Golf carts racing, illustrating who Ethos life insurance is best for
Golf carts racing, an illustration of the audiences Ethos life insurance is best for.

Ethos is a good fit for busy shoppers, healthy adults, seniors, and people who want a fast online life insurance process without scheduling a medical exam. It may also appeal to applicants who value privacy, digital convenience, and access to complimentary will and trust tools on eligible policies.

For the clients we work with, Ethos can be especially useful for veterans, seniors, people previously declined elsewhere, and term life shoppers who want a simpler path to coverage.

Was this information enough to help you decide if Ethos Life Insurance is right for you and your family?

If you are comparing an Ethos policy or already have an offer, I can help you review the coverage, price, issuing carrier, living benefits, and policy features before you make your decision. I have firsthand experience working with Ethos products and helping clients through the application and underwriting process.

You can continue online and see what you qualify for, or schedule a call with a licensed agent for a second opinion.

Ethos Life Insurance FAQs

Is Ethos Life Insurance good for seniors?

Yes, Ethos can be a good option for seniors because it offers permanent whole life coverage for eligible applicants up to age 85, including guaranteed-acceptance options for certain ages.5

How much does Ethos life insurance cost?

Ethos prices each policy individually. Your rate depends on your age, health, tobacco use, coverage amount, term length, policy type, the underwriting class you qualify for, the issuing insurance company and your state. Ethos shows your price during the online application, and we can compare it with quotes from other companies at no cost.

What happens if I don’t qualify for Ethos Term Life Prime?

If Prime is not available to you, Ethos may consider you for other available products such as Term Life Choice or a whole life option based on your age, health, and eligibility. An alternative offer is not guaranteed.5

Why would Ethos decline my application?

Ethos may decline, reprice or offer a different policy based on medical history, prescription history, current health conditions, age or coverage limits, tobacco use, driving history, financial details or the issuing carrier’s rules. A decline from Ethos does not mean you cannot get coverage elsewhere, because each insurance company sets its own underwriting rules.

Can I have more than one Ethos Life Insurance policy?

Yes, you may be able to qualify for more than one Ethos policy, subject to underwriting, financial justification, and total coverage limits.

What do I need to apply for Ethos Life Insurance?

You will generally need basic personal and beneficiary information along with details about your health, medications, lifestyle, finances, and the amount of coverage you want.

What questions does Ethos Life ask during the application process?

Ethos may ask about your medical history, prescriptions, height and weight, nicotine use, lifestyle, driving history, and financial information used to determine eligibility and coverage.

Does Ethos pay life insurance claims?

Ethos does not pay claims itself. The insurance company that issued your policy reviews the claim and pays the eligible death benefit. Ethos says a claim usually takes about 14 to 60 days once the insurer receives a complete claim and the required documents.4

Can I cancel an Ethos policy?

Yes. Every Ethos policy comes with a 30-day money-back guarantee, so you can cancel for a full refund of premiums during that time. After 30 days, Ethos says you can cancel anytime with no extra fees.3

Is it better to buy Ethos directly or through a broker?

The price is the same either way, because the premium is set by the insurance company. Buying through Golden Shield Life Insurance, an appointed Ethos agent, adds a licensed broker who can compare your Ethos offer with other companies, help if you are declined, and answer questions after your policy is active.

Why Choose Golden Shield Life Insurance

We work for you, not the insurance companies. We answer the phone 7 days a week and help with quotes, policy reviews, coverage questions, and underwriting concerns.

We explain the coverage, benefits, costs, limitations, and fine print so you understand exactly what you’re buying.

Ethos offers good life insurance options, but may not include every extra layer in riders, supplemental benefits, or retirement income options you possibly might need.

If you purchase an Ethos policy online through us, thank you for trusting me and my company. We will still call to introduce ourselves, review your coverage, and make sure all of your questions are answered.

Ready to See What Ethos May Offer You?

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Aaron Polk, founder and licensed agent at Golden Shield Life Insurance

Aaron Polk

Founder & Licensed Agent
NPN 21216745 · GA Agency License 242517

About Aaron Polk

I’m the founder of Golden Shield Life Insurance, a licensed agent and independent broker who works for you, not the insurance companies. I specialize in all types of life insurance coverage, from term to whole life insurance and mortgage protection, and I help individuals and families, seniors, veterans, and business owners protect themselves and their loved ones.

We serve clients across the country and were named a 2025 Best of Georgia Regional Winner in Insurance Agencies and received a 2026 honorable mention.20 You can read our client reviews to see what it is like to work with us online, by phone, or in person. If you have been declined before or have a complicated medical history, contact us.

Ethos in the News

Insurance Innovation Reporterhttps://iireporter.com › ethos-expands-banner-life-offering

Ethos Expands Banner Life Offering for Final Expense Coverage

Mar 26, 2026 · What this means for buyers: Ethos now offers two more ways to get permanent final expense coverage issued by Banner Life. Simplified Issue Whole Life uses a short set of health questions, and Guaranteed Issue Whole Life asks no health questions, giving more eligible families an option to cover burial and end-of-life costs.

Read the full article →
DisclaimerView

Last reviewed: November 12, 2026. This page is reviewed and updated as Ethos products, carriers, ratings, and policy features change.

Facts on This Page Are Supported By

Ethos and Carrier Sources

  1. 1Ethos, Our Carriers. Supports the issuing insurance companies named on this page and their AM Best financial-strength ratings in the A to A+ range. Accessed October 2026. ethos.com/carriers
  2. 2Ethos, Licenses. Supports that Ethos operates as a licensed insurance agency and lists the states where it is licensed. New York is not listed. Accessed October 2026. ethos.com/licenses
  3. 3Ethos, The Life Insurance Free Look Period. Supports the money-back period of up to 30 days after a policy begins. Accessed October 2026. ethos.com
  4. 4Ethos, A Practical Guide to the Life Insurance Claims Process. Supports the claim steps and the typical processing time of about 14 to 60 days once a complete claim is received. Accessed October 2026. ethos.com
  5. 5Ethos Consumer Product Guides. Term and whole life ages, coverage amounts, terms, living benefits, and policy perks are drawn from the Ethos client guides listed under Ethos Consumer Guides below. Effective 2026.
  6. 6AM Best. Insurer financial-strength rating lookup for verifying an issuing carrier’s current rating. ambest.com

Industry and Regulatory Sources

  1. 7Internal Revenue Service. “Life Insurance & Disability Insurance Proceeds.” Supports the general income-tax treatment of death benefits paid to beneficiaries. Accessed October 2026. irs.gov
  2. 8NAIC, National Association of Insurance Commissioners. “What Type of Life Insurance Is Right for You?” Supports the term versus permanent coverage framework. content.naic.org
  3. 9MIB Group. Supports the description of MIB reports as an information source used during automated underwriting. mib.com
  4. 10Georgia Office of Insurance and Safety Fire Commissioner. “Life” consumer resource. Supports consumer guidance on beneficiary designations, contestability, and policy provisions. oci.georgia.gov

Ratings, Reviews, and Awards

  1. 11Trustpilot. Ethos TrustScore and review count, as of November 2026. trustpilot.com/review/ethoslife.com
  2. 12Better Business Bureau. Ethos Technologies Inc. rating and accreditation, as of November 2026. bbb.org
  3. 13Google. Ethos business listing and customer reviews. Google Maps
  4. 14Forbes Advisor. Best Life Insurance Companies, naming Ethos Best Overall Life Insurance Marketplace. forbes.com
  5. 15Money. Best Life Insurance Companies, naming Ethos Best for Same-Day Coverage. money.com
  6. 16Money. Best No-Exam Life Insurance Companies, naming Ethos Best Online Agency for No-Exam Life Insurance. money.com
  7. 17CNBC Select. Best Burial Insurance Companies, naming Ethos Best for Fast Approval. cnbc.com
  8. 18CNBC Select. Best Whole Life Insurance Companies, naming Ethos Best for Burial Insurance. cnbc.com
  9. 19NerdWallet. Ethos Life Insurance Review, rating Ethos 4.6 out of 5. nerdwallet.com
  10. 20Georgia Business Journal. Golden Shield Life Insurance, 2025 Best of Georgia Regional Winner, Insurance Agencies. gbj.com

Ethos Company Data

  1. 21Ethos homepage. Supports that 700,000 families have activated a policy through Ethos, as of August 2026. Accessed October 2026. ethos.com
  2. 22Ethos Technologies Inc., 2025 Annual Report (Form 10-K). Supports 198,338 policies activated in 2025, up 55% from 127,619 in 2024, and that 95% of applicants receive an instant decision. The per-day figure is calculated from the 2025 total. sec.gov
  3. 23Ethos, Ethos and North American Expand Their Indexed Universal Life Product Offering to Include Children. Supports that Ethos offers indexed universal life issued by North American Company for Life and Health Insurance. July 21, 2026. investors.ethos.com

Ethos Consumer Guides

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Important Disclosures

  • Disclosure: Golden Shield Life Insurance is an appointed Ethos agent and may be paid a commission if you buy a policy through our link. This does not change the price you pay.
  • This page is educational and is not financial, legal, or tax advice.
  • Ethos is a licensed insurance agency and technology platform. Policies are issued by the insurance company named on your policy, which is responsible for the contract and any eligible death benefit.
  • Products, coverage amounts, ages, riders, living benefits, and policy perks vary by state, issuing carrier, age, health, and eligibility. Ethos coverage is not currently available in New York.
  • The money-back period is a free look period of up to 30 days after the policy begins. Terms and length vary by state and policy.
  • Golden Shield Life Insurance and Ethos do not guarantee approval, pricing, or coverage amounts. Final rates and eligibility are determined by underwriting.
  • Living benefits, also called accelerated death benefits, reduce the death benefit paid to beneficiaries, are subject to qualifying conditions, and may have tax consequences.
  • Claim timelines are estimates. Payment depends on the issuing insurer, a complete claim, and the terms of the policy.
  • The client experiences described on this page are individual results. They do not mean someone with a similar history will receive the same approval, rate, or coverage.
  • Ratings, reviews, and awards are as of November 2026, are issued by the named third parties, and may change.
  • Estate planning documents and partner perks are provided by third parties through the Ethos Member Portal and are separate from the insurance contract.
  • Tax treatment depends on your situation and may change. Consult a qualified tax professional.
  • Ethos, TruStage, and all carrier names are trademarks of their respective owners. Their use does not imply endorsement of Golden Shield Life Insurance.